January 11, 2012
Gayle King Does Little To Improve 'CBS This Morning' Ratings
If you thought Oprah's sidekick, Gayle King, was gonna help the CBS This Morning become more interesting, you were wrong.
The geriatric snooze fest was made even more boring with the addition of King and broadcast veteran, Charlie Rose, as co-hosts, and its premiere numbers pretty much solidified that viewers just don't seem to care. The newly minted morning program, formerly titled The Early Show, clocked 2.68 million viewers during its premiere Monday (Jan. 9), up a measly five percent from before Rose and King signed on.
To her credit, Oprah's longtime bestie is pretty funny, but we're used to watching her next to the former queen of daytime talk. When she roles solo? Not so much. As far as Rose is concerned he's a media staple thanks to his long running PBS show, but that was a PBS show, and this is network television people--there are no times for games!
CBS remains in last place behind ABC's Good Morning America and the NBC's Today Show, which has been sitting pretty in the No. 1 spot for years. Time will tell whether or not the new cast will pull it together, but after gazing into our crystal ball, we've concluded that it's just not gonna' happen.